Side quests

Things I makewhen nobodyasked me to.

Marketing is what I do. Making things is apparently what I do when nobody is paying me to. Here are a few side quests.

Film

The screening room.

lights down, please

The reel · 44s · made in codeA notebook that opens
and tells you everything.

Parchin · 5s loop41 days, lit from within.

Parchin · 5s loopClose your eyes. Run your finger across it.

Reel 03

Lost Tastes of the Desert

still being spliced. back soon.

Campaign

The contact sheet.

circled = the ones I'd fight for

Parchin static: 41 days, you can't haggle over 41 days — 01 · 41 DAYS

Parchin static: run your finger across it — 02 · TOUCH

Parchin static: one flower, 41 days — 03 · ONE FLOWER

Parchin static: not silver, wedding gifting — 04 · NOT SILVER

Parchin static: seven ahead of you, made to order — 05 · THE QUEUE

Marble paperweight in a beam of light — 06 · NEGATIVE SPACE

Inlaid lamp with a blue figure — 07 · LAMP STUDY

See the whole Parchin brand →

Editorial frames

One picture per argument.

Art-directed with AI image tools for the case studies. Each frame was briefed to carry one idea and leave room for a headline. Charts were never generated, they were built by hand.

A marble inlay piece in a dark Agra lane — The stone doesn't set the price. The pavement does.

Solar module surface in black and white — The technical thing was usually working.

A sack of besan spilling in a wholesale market — I was sent to fix the trucks.

The Parchin website, designed as a working product page — Experiment: a real product page for a brand that doesn't exist yet.