The story behind the slides
Eleven briefs, one short film.
An illustrated short, written from this case study. Several separate client engagements across three agencies, 2021–2025. Not one campaign. Illustrations, narration and music were made with AI tools; every fact comes from the case study below.
Read the transcript
Eleven brands. None of them mine.
Four years. Three agencies. Bearded Marketeers, Lyxel and Flamingo, Charme Marketing.
On Monday I knew nothing about how a multivitamin is sold. By Thursday I was writing the A+ page that had to sell one.
Then the next brief. Spice. Skincare. Pharma. Baby care. Cables. Travel.
Agency work makes plenty of numbers. Impressions, reach, a deck everyone liked. But you're rarely the expert, and the deadline doesn't care.
One number mattered more: did the client come back? More than six lakh rupees of the business I handled was repeat work.
So I stopped asking what a page should say. I asked: what is stopping them? Then answered each objection before the back button.
A+ pages, brand stores and listings across four marketplaces. Engagement up twenty to twenty-five percent across that e-commerce creative.
And a Dabur baby pants launch, where being wrong is expensive, because the buyer is buying for someone else.
Agency taught me to be useful before I was an expert. But the decisions often happened in a room I wasn't in. I wanted to be in that room.
